2013 One Show Interactive Merit Award
2013 ThinkLA Best Display Campaign
For the 2012 RAV4, we positioned it as the perfect vehicle for people with busy lives. People with no time for useless games and branded experiences.
No Time To Waste was the first ad campaign to take advantage of YouTube's then brand-new Skip Ad functionality. Our YouTube ads got all the car information out before the skip button popped up. Our Hulu ads were over in 5 seconds (some even shorter). Our banners destroyed the waiting hourglass and sped up loading bars. All in the hope that we could get viewers off the web faster and out into the real world in their new RAV4s.
Check out our case study for an overview, or some of the individual videos and banners below.
The Toyota Hall of Fame was created to honor the best of the best fantasy football players. Since Yahoo’s 5.6 million players spend around 9 hours a week on the site throughout the NFL season, we had to do something that would feel new week after week.
So we introduced a character we called “The Chairman.” Played by JB Smoove of Curb Your Enthusiasm, his job is to monitor your progress throughout the season and find the ones worthy of the Toyota Hall of Fame.
We created a series of pre-roll and dynamic banners that helped make this Toyota's most successful partnership yet.
• 1.2 Million Total Unique Visitors
• 8 Minutes On Average Spent Per Visit
• 324% Lift In Sponsorship Association for Toyota (+6,380 % Industry Benchmark!
We launched this campaign for the new RAV4 with a short teaser campaign before the 2013 Super Bowl. Just a few days and 11 million combined views later, AdAge called us the pre Super Bowl winners.
Scroll down to see the teaser, TV spots and a taste of the campaign.
For the all-new Tundra launch campaign, we set aside the traditional rancher, farmer and construction worker truck stereotypes.
Instead, we focused on the most important part of our driver's life – his family.
For Saatchi LA's 2013 holiday card, we created a live event called Nog Pong. Which is like beer pong, except you use a robot to play and there’s a variety show happening behind your cups.
Players could control the robot (a modified ping pong practice machine) over the web, and for every ball they made we donated money to charity.
To keep people entertained while they wait for their turn, we created a 5-hour show. We had a host, a house band and characters that showed up throughout the day.
We had several ways to get into the game – you could watch the stream on mobile and get alerts when it’s your turn to play. You could ‘Like’ us on Facebook to block someone’s shot, or tweet with our hashtag to add points to a stranger’s score.
We ended up raising $10,000 for The Amanda Foundation, and embarrassing several employees in front of a lot of viewers.
For the release of the new RAV EV, we created pre-roll ads, demo videos and banners to announce this anticipated high-tech vehicle.
Toyota asked us to create a short sizzle video to introduce our intended target audience to a stadium full of car dealers in Vegas. That sounded boring, so we turned all that slideshow material into a ridiculous action movie trailer.
Not often you get to set a logo on fire.
The 2012 Camry launch was one of the biggest in Toyota history. And with all the innovations packed into one car, the new Camry seemed ready for anything.
But are drivers ready for it? We created the Readiness Trainer to answer that.
The LEAF is Nissan's first 100% electric car. For this digital campaign, we created an iAd, Facebook events, banners and an iOS App for LEAF owners and prospective buyers.
Scroll down for a few samples.
Birds was an interactive installation put together by me and my friend David Vogeleer. We showed it in an old Richmond firehouse-turned-gallery, Gallery 5, in 2010.
We used Processing, a video camera and projector to simulate a flock of birds (a behavior model) responding to a variety of stimuli.
During the installation, visitors were able to “startle” the birds by shouting at the screen, or “feed” the birds with a bright green glowstick.
For anyone fighting cancer, each year is a milestone, and each birthday another victory.
For the Martin Agency's "More Birthdays" campaign launch, we designed an iPhone app that would use a brand-new Facebook API to remind users of their friends upcoming birthdays via calendar integration and optional push notifications.
The app was developed further by one of ACS's partner agencies.
This was our entry in the 48 Hour Film Project International Shootout. Written, shot and edited over a very cold two days.
Outliers was selected to appear in the Cannes Short Film Corner.