It’s not a lemonade.
It’s limonada.

Sometimes Americans have difficulty pronouncing non-English names, and Corona’s new Mexican limeade hard seltzer is no different.

We built a voice-activated vending machine in Vegas so people could try out this new product. But there’s one catch: you have to order in perfect Spanish.

On Twitter and Instagram, we prompted our fans to tell us how badly their names have been mispronounced, and announced our new product with a clear, phonetic spelling.

Recognition: FWA of The Day
Adweek: Free Corona Limonada? Only if you Order in Perfect Spanish

Our Troll in Times Square

When Corona Refresca hit a production snag, fans took every opportunity to remind us in our comments. But one person in particular did it so often that when Refresca started to be available again, we knew we had to do something special for her.

So we bought digital outdoor boards in Times Square and flew our number one troll to New York, where we put her comments up for all to see. (We also sent her home with enough Refresca to fill her fridge for a while.)

Don’t Cook on Cinco

During the pandemic, restaurants suffered. But Mexican restaurants were among some of the hardest hit.

Cinco de Mayo is all about great food and drink. But if you’re making food at home, you’re not helping restaurants recover. So we first got Corona to donate a million dollars to restaurant relief.

Then we got an army of chefs to hang up their aprons for Cinco, pledging not to cook or give out Cinco recipes, and instead redirect their followers to local Mexican restaurants.

We got Rick Martinez and Sohla El-Waylly to lead the charge. Plus the National Restaurant Association took the pledge, along with a bunch of influential chefs like Yisus Diaz, Nini Nguyen and author Serena Wolf.

Oscars: Cheers to Actors & Extras

The only thing worse than a bad audition is a bad Zoom audition. During the Oscars, we celebrated all the actors and extras making it work despite near-constant humiliation.

We called in favors with friends and had a few actor influencers join us to recreate their worst audition moments. (Except for one person’s backdrop falling on her head. That was real.)

We must’ve struck a chord ‘cause someone from the cast of High School Musical commented and reposted us.

Premier + Golf

Corona’s a title sponsor of the US Open. We created social teaser-turned-TV-spot to announce our partnership with Rickie Fowler (spoiler: that’s not a beach he’s relaxing in).

We also engaged golf wild man Manolo Vega for a series of social “Premier Pro Tips” that show you how to find the fine life point of view no matter where the game takes you.