CALIFORNIA AVOCADOS
avo-CA-dos
Putting the “California” in Avocados
Did you know that the Hass Avocado that you see in every grocery store was first cultivated in California? It’s not just weather and the scenery; all the best stuff comes from California. To remind shoppers to look for us, we needed to remind people that there’s a little CA in every Avocado. No, literally, it’s right there in the name. Avo-CA-dos. Once you see it, you’ll never look at them the same way.
2020 Bowery Awards – Gold
AdWeek – California Avocado Commission Puts the ‘CA’ in ‘Avocado’
We teamed up with tons of artists to bring “California” CA’s to life in a variety of ways. Sunshine, vibes, love, all of it goes into our fruit.
And we created merch you can buy right from Instagram to display your California Avocado pride.
Before the avo-CA-dos campaign, we spent years working with artists to refresh our brand to be more playful, vibrant and memorable.
Recognition: 2019 Graphis Advertising Gold, 2019 Graphis Design Silver, 2018 Graphis Advertising Gold
