We launched this campaign for the new RAV4 with a short teaser campaign before the 2013 Super Bowl. Just a few days and 11 million combined views later, AdAge called us the pre Super Bowl winners.
Scroll down to see the teaser, TV spots and a taste of the campaign.
Super Bowl Teaser
The Big Game Spot
This follow-up :30 ran a few weeks later. We let our Facebook fans vote on the dog's outfit.