For Saatchi LA's 2013 holiday card, we created a live event called Nog Pong. Which is like beer pong, except you use a robot to play and there’s a variety show happening behind your cups.
Players could control the robot (a modified ping pong practice machine) over the web, and for every ball they made we donated money to charity. To keep people entertained while they wait for their turn, we created a 5-hour variety show. We had a host, a house band and characters that showed up throughout the day.
We ended up raising $10,000 for The Amanda Foundation, and embarrassing several employees in front of a lot of viewers.
Some photos from the event: